Radio [itvt]: AT&T AdWorks President, Mike Welch, on comScore Partnership

Radio [itvt]: AT&T AdWorks President, Mike Welch, on comScore Partnership

From: Radio ITVT
0 0 5 years ago
Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to ... See More

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